When you visit news, social, search engines, and informational sites you most likely
don't have to pay for the information. It is completely free! Yet, these sites have employees,
servers, buildings, and many other expenses related to the business of offering information to
you for free! How can they do that? You probably know the answer which is: Advertising.
Website Ad Blockers, as the name indicates, block ads on websites. As ad blockers become
mainstream add-ons to browsers, what will the future of the Internet look like?
What will happen to all the sites mentioned above that can provide information for
free in return for advertising?
Here are some possible future consequences that could happen as more end users
block ads to view free sites:
Your favorite site may start charging a subscription fee. Visitors will be required
to create an account and submit payment before they can read information, news, or
update their latest picture on social media sites.
Ad blockers become rich:
The current, most popular ad blocker company will allow websites to pay to be exempt from
having their ads blocked. Eventually, every site will be exempt, so users will
move to the next ad blocker company, which will become the most popular ad blocking
company, then they will charge a fee for exemptions, and so on. So it's just a circle where new ad
blocker companies take turns making money.
Advertisers will find ways of circumventing the blocks and ad blockers will keep
updating their ad blocker to block new ads. It will be a never-ending battle where
they take turns being in the lead.
Like you see in the movies and TV shows, information you find on the Internet will
have inserted placements ads. It will become harder and harder to differentiate
real information from disguised advertising. As advertisers blend real information
with advertising, the end user will have to read through more information in order to be entertained
or attain more knowledge.
Sites will require you to white-list them in your ad blocker in order for you to
read the content. As every publisher requires this, the end users spend all day
white-listing and they may as well uninstall the ad blocker.
These are just some possible consequences of Ad Blockers. The Internet changes every
day. Some say ad blockers are the end of free Internet, while others say it is
just another way the Internet is evolving in its infancy.
Note: You read the information above for free! If you want to feel what the future of
paying for information would be like, you could donate below: